Digital Marketing Manager - Medicare

About the Role

Field Marketing Organization(FMO) seeks a Marketing Manager to step in and provide specialized consumer marketing to the senior market for Medicare and insurance products. In this role, you will manage lead generation campaigns and initiatives using direct mail, digital advertising, and outside vendors.

Duties & Responsibilities

• Drive lead and conversion goals aligned with the overall business objectives and budgets
• Create and manage the internal and external lead generation campaigns
• Manage daily and weekly lead volume in coordination with the sales team
• Set lead budget and manage bidding strategies
• Continually optimize internal campaigns and external vendors to meet KPI goals including analysis of demographic data, creative, time of day, and other factors
• Analyze and provide reporting on performance data across the sales funnel
• Responsible for overall budget tracking, invoicing, and reporting

Skills & Experience

• Bachelor’s degree required
• 3-5 years of experience working in direct marketing and lead generation, with a strong preference for insurance industry experience
• Advanced to expert level proficiency with Microsoft Excel
• Experience working with Facebook Ads, Google Ads, Taboola, or other programmatic display platforms
• Proven track record managing direct response and performance-based marketing campaigns, with examples of delivering quantifiable results

Compensation, Benefits, & Perks

$80k to $100k + benefits package and ability to work fully remote.