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Email Marketing Producer

Hartford, Connecticut

Who Are We?

Taking care of our customers, our communities and each other. That's the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 160 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.

Compensation Overview

The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.

Salary Range

$75,800.00 - $125,000.00

Target Openings


What Is the Opportunity?

Travelers is seeking an experienced Email Marketing Producer to execute the creative build process for email marketing campaigns both to independent agents and to customers in support of retention and cross-sell goals across multiple lines of business.

Reporting into the Senior Director of Email Marketing in Enterprise Integrated Marketing (EIM), the Email Marketing Producer will work as a creative resource to design, build, and code emails, template setup and adjustment, behavioral rules, and campaign setup within Salesforce Marketing Cloud. In addition to acting as a go-to resource between Creative Services, the EIM team and business partners for email campaign creative execution, s/he will be responsible for evangelizing email best practices and governance within each campaign.

The winning candidate has significant experience designing and building fully responsive emails and testing them across multiple email clients and devices. Experience with HTML, CSS and responsive design is required and expertise with Salesforce Marketing Cloud is particularly helpful. S/he is familiar with email best practices and has strong communication skills to facilitate feedback and recommendations to business partners to support the campaign success.

Finally, the Email Marketing Producer will participate in the cross-functional Email Center of Excellence in support of businesses across the enterprise. As such, s/he needs to be a strong collaborator inside and outside the group, working with marketing business owners from different lines of business and helping them achieve their objectives while maintaining a customer-centric approach.


  • Design, build and code emails and Salesforce Marketing Cloud cloud pages as assigned to support the enterprise business campaign strategy.
  • Manage email campaign trafficking through the build process and handoff to the EIM team for deployment. This includes working with business partners to gain approvals on creative, sourcing tracking codes and testing media before going live, using in-house and vendor-supplied campaign management tools.
  • Partner with Email Marketing & Operations Manager to develop and manage templates, content blocks and code within the Travelers Template Toolbox and communicate enhancements/changes to the enterprise as they occur.
  • Participate in centralized email marketing planning and calendar discussions and provide status updates on campaigns.
  • Participate in the Email Center of Excellence Practice Meeting and workstreams as assigned, to develop a best-in-class email program across the company, founded in best practices in people, process, technology and data.
  • Participate in collaborative discussions with business partners to document their goals, make recommendations to help to achieve goals and help craft materials (e.g. decks, research) to present the team's recommendations related to email
  • Act as day-to-day point of contact working with the internal creative services team and external vendor relationships (e.g. agencies, technology vendors, consultants) as assigned.
  • Other duties as assigned.


  • Strong background in HTML and CSS coding for email
  • Enjoys the creative design process and development of email marketing strategies
  • Possesses strong verbal and written communication skills, and listens well
  • Strong time and project management skills
  • Reliable and collaborative member of the team who can work effectively with a positive work style with other teams, whether internal to the department or cross functional

What Will Our Ideal Candidate Have?

  • Bachelor's degree in marketing or other related field or equivalent experience preferred.
  • Typically 4+ years of experience.
  • 3 years of digital marketing experience preferred.
  • 2 years of email marketing experience preferred.
  • Strong design skills and the ability to convert layouts into fully responsive coded emails is required.
  • Proficient in Adobe Suite or similar product.
  • Experience with Litmus or Email on Acid.
  • Ability to create dynamic content through AMPscripting is a strong plus.
  • Proven experience working with marketing technology and data preferred.

What is a Must Have?

  • Minimum of 3 years of experience.
  • General Knowledge of data-driven content marketing.

What Is in It for You?

  • Health Insurance: Employees and their eligible family members - including spouses, domestic partners, and children - are eligible for coverage from the first day of employment.
  • Retirement: Travelers matches your 401(k) contributions dollar-for-dollar up to your first 5% of eligible pay, subject to an annual maximum. If you have student loan debt, you can enroll in the Paying it Forward Savings Program. When you make a payment toward your student loan, Travelers will make an annual contribution into your 401(k) account. You are also eligible for a Pension Plan that is 100% funded by Travelers.
  • Paid Time Off: Start your career at Travelers with a minimum of 20 days Paid Time Off annually, plus nine paid company Holidays.
  • Wellness Program: The Travelers wellness program is comprised of tools and resources that empower you to achieve your wellness goals. In addition, our Life Balance program provides access to professional counseling services, life coaching and other resources to support your daily life needs. Through Life Balance, you're eligible for five free counseling sessions with a licensed therapist.
  • Volunteer Encouragement: We have a deep commitment to the communities we serve and encourage our employees to get involved. Travelers has a Matching Gift and Volunteer Rewards program that enables you to give back to the charity of your choice.

Employment Practices

Travelers is an equal opportunity employer. We believe that we can deliver the very best products and services when our workforce reflects the diverse customers and communities we serve. We are committed to recruiting, retaining and developing the diverse talent of all of our employees and fostering an inclusive workplace, where we celebrate differences, promote belonging, and work together to deliver extraordinary results. 

If you are a candidate and have specific questions regarding the physical requirements of this role, please send us an email so we may assist you.

Travelers reserves the right to fill this position at a level above or below the level included in this posting.

To learn more about our comprehensive benefit programs please visit

About Travelers

The Travelers Companies, Inc. (NYSE: TRV) is a leading property casualty insurer selling primarily through independent agents and brokers. The company's diverse business lines offer its global customers a wide range of coverage in the auto, home and business settings. A component of the Dow Jones Industrial Average, Travelers has more than 30,000 employees and generated revenues of approximately $25 billion in 2010.